Yes, Mars do seem to be moving in the right direction, with somewhat better sculpts showing in some of their recent WW2 sets.
There are a couple of provisos though:
- Scale remains a bit of a problem; They released a set of US paratroops last year which are too small to stand comfortably shoulder-to-shoulder with any other 1/72 sets (saving perhaps the Airfix 1/76 set): http://plasticsoldierreview.com/Review.aspx?id=2803
- Some of the poses are still a little strange, and there are only 8 poses per set. Having said that, if they are releasing more than one box of the same unit/troop type, this is not a problem.