I have always had a theory about the bonus figures, they are a way of getting the perfect set of what you want, but maybe not too many others want, all you need is your own toy soldier company and to sneak one in to each set ;-)
I have always had a theory that some of the manufacturers are just ordinary proponents of the hobby like the rest of us and that they started their own toy soldier company just to get the sets they always dreamed of having but manufacturers wouldn't produce.
I think that's OK.
When their dreams coincide with mine, I think it's excellent.
It`s OK with me too, in fact I am eternally grateful to our hobbies manufacturers for for filling their dreams and a good few of mine too.