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They also include Dan Taylor Modelworks which are excellent figures some of the others are crude. I don't think the Greek ones are their best. If you put them next to AB/Fighting 15s or Under Fire figures they don't look good. Really it all depends on what you want from a model. At a £1 per figure I want something special. The Abyssinians look like Ansar.
I can see the logic of developing a range quickly and inclusively for gamers. Most plastic 1/72nd scale figure ranges have a wait of 20/30yrs before the opposition comes along. Then they are in 1/72nd XXL.
Yes, their quality is indeed different. I have bought mostly their Arabs, Turks, English of WW1 - and these figures are wonderful done and a good extension for the future Arabs and Turks of Strelets.
Their infantry-soldiers are mostly much cheaper than GBP 1,00 - single mostly between 0,60 to 0,75, the riders with horses between 1,40 to 1,80.
I would like to see Greek soldiers in 1/72nd plastic as they fought very bravely. It would also be nice to see partisans as well who had a very distinctive look.
Greek partisans and don't forget Tito's Yugoslav partisans!!!
Another vote for WW2 Greeks.
About EWM http://earlywarminiatures.com/about/:
I have seen the Greek figures and indeed they are not their best ones (however they provide infantry support weapons). EWM started many years ago as "Tom's Tins". Some figures / kits date from those days, with Tom Lobley still adding - usually excellent - figures. His range is distributed by EWM now, as is the former Skytrex range, plus figures and kits form other sculptors. That's why the range includes different quality levels.
Size-wise, I found some figures go perfectly well with 22mm Airfix, and I believe they were produced back then to add variety to those. Other EWM figures like the WW2 Indians are a perfect match to HäT's 23,5mm WW1 Indians.