They also include Dan Taylor Modelworks which are excellent figures some of the others are crude. I don't think the Greek ones are their best. If you put them next to AB/Fighting 15s or Under Fire figures they don't look good. Really it all depends on what you want from a model. At a £1 per figure I want something special. The Abyssinians look like Ansar.
I can see the logic of developing a range quickly and inclusively for gamers. Most plastic 1/72nd scale figure ranges have a wait of 20/30yrs before the opposition comes along. Then they are in 1/72nd XXL.