I'll take a guess. Are they WW2 Japanese in winter uniform. I'll guess further and say naval troops based on the headdress of the first figure.
Hmmm...however given this is a WW1-themed thread and the original picture was prompted by this comment by Strelets; "in the meantime we're working on another WWI unique subject, not covered yet at all. Follow the website for updates." then I'm a bit doubtful. Good guessing-game though!
p.s. that second figure could even work for Spanish Civil War Republican Popular Army/International Brigades given that Spanish webbing featured a rear ammo box and Y straps