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My guess would be Money? but then wouldnt it be best to have pictures of what your actually selling on the box(ie unpainted production figures)but everyone has their own taste, in any case many buy to collect.... so decent box art is maybe more important?
I just looked at the art on the WW1 German Dragoon box, the one with the renault FT in the background...lovely
The photoshopped stuff doesnt impress me...
It's odd how some Strelets' figures don't look as good in photos as they are in real life, isn't it.
Whilst I admire the talent of a lot of painters, I find perfectly painted figures a bit demotivating. Without a chance of me ever producing something similar, such box art would really just be rubbing my nose in it. It'd perhaps be like looking at Botticelli's Birth of Venus, and then buying a blank canvas.
I've noticed, also, that even alleged "work in progress" pictures mostly really only show perfect work. There's nothing "in progress" about them.
Perhaps a company, Strelets for example, could have beautifully painted figures on the box, and some videos on their site showing how it was done; real "work in progress" step-by-step tutorials. Such an approach would, I feel, have appeal to all talent levels.
"I respect the desire of non-painters to have figures in specific colours.....though I still can't understand why painting them in one, desired colour is a problem."
Because it defeats the object ie not painting the figures
I made a set of 12 Apache Scouts plus some other Conversions in 2006 shortly after they came out. Some of the poses are very animated and the shooting carbine poses are especially nice. It's easy to see the Classic Airfix Casualty poses, including the horse and dismounted shooter likely from the photo discussed in a thread below, included as further Conversions. Here's the Link:
Probably because I wasn't paying attention but I don't know if strelets are planning a set/2.....presumably dismounted?
Again, these would be very useful for ACW.
I always liked Strelets figures, and I've never been bothered by the style of sculpting. One-on-one, Strelets figures may be less graceful than those from other manufactures like Italeri, but on a wargame table they look way more impressive and warlike. Subtle and soft details are good when you look up close, but from 50 cm you will miss all of them - instead good poses and heavy, accurate sculpting add a lot to the look of whole wargame armies, and that's what Strelets usually delivers The only complaint I have about Strelets figures is about the weapons, they are usually too thick. That's not a big problem with ancient or medieval figures, but turns out to be disappointing in regard of 19th c. or ww2 figures - you can't easily mix those figures with figures from other manufacturers. That's why I have many sets of Strelets' ancients and medievals, but few for XIX-XX c. armies.