Imagine a scenario in which you can distribute data in a place where whoever is intrigued can go and perused that data. That is precisely what the web does. You keep the data on a web server, and individuals can read that data utilizing customers (programs). This engineering is called 'server-customer design'.
At first, this data was altogether put away as content — that is the reason the name hyper-content exchange convention has stuck despite the fact that now content, media and documents are altogether traded through this convention.